Graduating

Graduating has to be one of my greatest fears and something that makes me wonder if I'll be successful when I finish higher education. I've heard so many stories from people that haven't made it and have had to get a job that they don't even want to do just to pay the bills. It's quite scary also hearing some of the bad experiences from the people that had just graduated within the last 2 years from Stockport. I mean not all of them had bad experiences but some of them did and it is very worrying to think will that be me? I've just learned that I must never give up no matter what and just keep trying. I have been making a lot more contacts this year as it has kind of been a kick back to reality that this is my life and my work nobody else's and this is what I want to do. I do feel a little more confident as I say over the past couple of months as I feel that my work has become a lot stronger and my ideas have become a lot quicker as well with the help of Lisa and I am very happy about this but things need to just carry on this way and I would like to carry on doing portfolio visits before and after I graduate as I've realised that this is another foot in the door to meeting great graphic designers and could possibly be an opportunity to work for a good graphic agency.

Journal

For the past 3 months I have been working on my journal which has to have a theme about what you want to talk about. It's all about myself and what has worked for me and what has not worked so well, also who and what my influences are and how they inter-link with my recent projects. I decided to go for the journal as it consists of having to write 5000 words and to do a 20 minute presentation. I felt at the beginning I would be far more confident about writing about my own work instead of doing the dissertation which is 8000 words on another persons work. I started by writing my journal as a diary and found that this was not how things were done. If I'm being completely honest I found writing the journal and preparing the presentation at the same time as working with Lisa on 3 projects really really intense. I did get to the point of breaking down just a week before doing the real presentation but realised for this industry you have to be pretty thick skinned. Nothing has ever made me upset before whilst being at the college but I got very good guidance from Gary Spicer about how to change and better my journal for the deadline. This made me feel so much better after speaking to him about where I had gone wrong and the kinds of things they were going to be marking when our work was handed in. I think it was perhaps just being put under the pressure of having to get everything done and just before Christmas too. However, I realise it is possible I have done my presentation which is a big step forward and I am currently still editing my journal and working on talking about how things made me feel whilst I was working in my pathway and adding more quotes from great graphic pioneers. The theme in my journal is collaboration and how I feel better and I can see how different my work is when I work with Lisa. All I need to focus on now really is looking at more graphic books so I think over Christmas I will be in the Library collecting and finding more sources and going on Athens to see if any other journals have been created relating to collaboration. I have learned that researching things that you don't already know about really does help for the moment that you need to know it and again in the future. I have also learned that it is good to boost confidence for the future in presntation skills.

Working as a Pair

Over the past 3 months Lisa Baines and I have decided to work together on 3 projects which are: Redesigning and repackaging the Pro-Plus packaging, the same for The Body Shop and Repackage and POS for Ted Baker. I didn't really realise how intense these projects were going to be before we started them. Every time we tried to pick a brief together we always went with the one that we thought would excel our skills in what we like to do which is very ideas based. The people that had decided to work in pairs were expected to have gone through 3 briefs and have a final outcome to put up on exhibition boards just before Christmas and the people doing one brief in a pair and one brief on their own had to do two. I think that possibly if we only had two briefs to do then our final outcomes could have been created a little better. As throughout these briefs we we found that actually going to execute the final design though was not that good which is something we will definitely have to work on before we graduate. Overall I have found that me and Lisa have totally clicked as a pair and this is what I want for my future is to have a partner that I can work with and be able to bounce ideas off each other to create some good work. I have learned that the saying "two heads are better than one" is really relevant to the way I feel about working and studying in my own pathway and I will keep in contact with Lisa when I graduate and perhaps we can help each other out with projects and briefs in the near future.

Riitta Ikonen

When I knew about Riitta Ikonen coming in for a talk with us and the Illustrators, I had never heard of her or knew what she did. I decided to do some research and found that she studies Illustration, and has a very eccentric style and notion about her work. There is a lot of playfulness in her work, and she doesn't take herself too seriously. Her main focus is costume and also theatre costumes. She produces her own costumes as she has had the ability to sew for a very long time. She is inspired very much so by nature, and she finds interest in collecting and organising anything she finds and can take home with her. Photography is an important role within her work also, because of the nature in how she works with a variety of locations, it is vital that everything she does is photographed to record her work, as this is the only way in which it can be recorded in stills. I really appreciate this as I myself love photography and try and introduce it in to a lot of my own work. It is something that I am definitely considering getting in to when I finish Graphic Design and perhaps doing Photography for a year afterwards. I like the fact that she challenges herself to work as differently as she can every time she produces a piece of work. I want to be able to have this way of thinking when it comes to doing my final major project.

Brand Orienteering Workshop

Owen Stevens from Brand Orienteering gave us workshop on branding; he has lots of experience in the design industry working as a copywriter for Y&R, Saatchi & Saatchi, Slaymaker and more.

This to me was a very useful talk about how branding and design works and how it can be effective as a design. I am already using this information about branding now as I am working on product and packaging design with Lisa Baines in my class. It will also be helpful for future design work into branding work and other things areas which work in brand or logo design. It helped me to understand my brief and our brand we were working with. He gave us some really good tips we went though them by getting in groups together to understand branding.

I am glad that I had the chance to learn this process because I have thoroughly enjoyed working with repacking and rebranding products so I will probably be carrying this on and doing something like this in my final major project as this is perhaps what I want to get in to in the near future when I graduate.

We didn't make it!!

Whilst I was in Berlin one of our first visits that had been arranged for us by our tutor was at an agency called Hello Me. We went as a big group and spent about 30 Euros getting to a destination that we had been told to get there for at 14.00. In total there was probably about 10 of us perhaps more that met up outside a building. There were no signs or buzzers to go through to the agency that we found a little weird, however, we got in the building and starting walking up some winding stairs. When we'd all got to the top we rang the bell and a lady came to the door and explained that we had come to the designers house and not the actual studio!! We were all mortified and made our way quickly back down stairs. We started looking at different routes of how to get to the agency. We made our way across a busy road in the pouring rain hoping that there would be another bus running by to take us there, we found that the only bus that was running had already been and gone at 9.00am. I was not prepared to spend any more money on transport as I didn't think I needed that much money and had already spent most of it getting to a place that wasn't correct. Most of us decided to head back to the hostel and save money for our other visits we had planned. I don't necessarily think that this was our fault but in all fairness we should have checked that the information we were given was correct before we went and looked in to taking the tube where it wouldn't have cost us as much. I must admit that I am useless at map reading but when there's a will there's a way.












I had arranged a portfolio visit with my friend Chloe Hollinshead at Smack Communications. We knew that it was about 15 minutes away from our hostel if we were to travel by car. So together we had decided before we even went to Berlin that we would split the taxi fare equally there and back. We had spoken to one of the designers at Smack Communications previously whilst in the UK. Her name was Susan Schutze. She had planned for us to be at their studio at 14.00 on the 19.11.2010 which happened to be the day that we were leaving. As we had previously spent so much money on getting taxis here there and everywhere we had only a limited amount of money left and because we had problems at the airport when we arrived in Berlin as our transfers didn't turn up, we decided to not take chances and save the remaining money in case our transfers weren't to turn up again.

Out of this I have learned that I need to be more organized and not only to let other people down but to not let myself down. Also to sort out transport before leaving. I put a lot of it down to being in a foreign country where I found the German language to be very difficult to understand. But I have taken this as a learning curve and will organize myself properly next time.

Deadline!

Whilst I was at home one evening I came across a television programme called 'rudetube' on channel 4. I saw something that was very inspiring to me and helped me massively in a recent project for I am doing with a friend in my class for Ted Baker.

This short film was created by a guy called Bang-Yao Liu. I looked online to find out a little more about him and came across a blog post that another girl had created where she had asked him a few questions about his animation I was unable to copy the interview on to my blog so here is the link to the questions asked below:

http://www.8asians.com/2009/06/17/8-questions-for-bang-yao-liu-the-creator-of-deadline-post-it-animation-piece/

I really took a shine to this animation as I know and understand how much pressure us students are put under to finish our work to perfection for the deadlines.

As I mentioned previously I have decided to use a similar kind of idea for my work. I have decided to use ambient media in my Ted Baker brief as I think from seeing this it has a big effect on the public social networking sites and can get passed around like wildfire if it is funny and witty enough. This piece of work actually made me say wow.. So I hope to get the same effect when I finish my brief.

Here is the animation below: