Wednesday 8 September 2010

Bacardi Mojito




This advert was brought out in 2008 and is still played occasionally on television now. It has always been a bit of a wow factor for me. For starters I think the choice of music: Kidda - Under the sun, was a perfect choice of song for this advert. It is a very happy song and makes you want to go out and enjoy yourself, it's a bit of a holiday song as well which reminds me of the sun which makes you think about good times which I think helps sell this drink. Also, the way they have made the Bacardi dance in figures of a woman and a man and how they are intergrated together. This is a really beautiful advert that works very well, as it makes me want to buy it!

1 comment:

  1. Hi Juliette,

    It was these guys that pitched Kidda's "Under The Sun" to the people at the ad agency.

    http://www.syncinc.tv/

    Free Kidda downloads from http://www.skint.net/kidda

    New album "Hotel Radio" will be out next spring.

    cheers

    steve

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