speak to your dad day 6...

I finally came up with the idea of using a pigeon to deliver post over a city, with me at one end and Father at the other. I used a catchy slogan which is, " Or.. you could just pick up the phone." It gives the viewer a little time to think about what it actually means, yet they get the 'happy' factor when they actually realise what it's all about. I think that the city is not really needed, and perhaps the pigeon and the scroll could be the only thing in the picture to make the viewer think about it just a little bit harder so they feel more rewarded when they get the concept of what is going on in the image. I think that overall it would work as a campaign and I would definitely like to take it further.